About Us

The Umaga Café is currently an online coffee company located in Bakersfield, CA. We currently hold our pop-ups at the Idea Hive a co-working space in downtown Bakersfield which is located at 1910 19th St. Bakersfield, CA 93301, few days a month. Our future brick and mortar store is expected to open by Spring 2021. We will be permanently located at 4801 Stockdale Hwy. Bakersfield, CA 93309. With the growing demand for specialty coffee, we are excited to highlight and offer quality, delicious Filipino coffee. The Philippines is one of the few countries that produces the four varieties of commercially-viable coffee: Arabica, Liberica (Barako), Excelsa and Robusta because of its perfect climate and rich soils both in the lowlands to the mountain regions.


Our Mission

We aim to introduce and sell high-quality coffee from the Philippines at a very reasonable price. Currently, there is no Filipino coffee shop in the Bakersfield area, and our ultimate goal is to establish a stylish, warm and cozy local cafe to introduce Filipino food and pastries that pair well with our coffee. The Umaga Coffee will be a place where Filipino-Americans, cultural enthusiasts, students, and friends of all ages come together to celebrate our differences and build a sense of community. 

Our journey begins with pop-up events and collaborations with businesses to cultivate and appreciate Filipino culture. We’ve partnered with coffee suppliers that have the same mission as ours to import coffee beans from small coffee farms in the Philippines directly to the United  States. We’re starting from coffee blends of Bokod, Mt. Apo and Tupi coffees. Arabica Blend #1, which is 70% Bokod and 30% Mt. Apo, Arabica Blend #2 which is 50% Bokod and 50% Mt. Apo and Arabica with Robusta Blend #3 which is 80% Bokod and 20% Mt. Apo.


The Owners

The Umaga Coffee is owned by husband and wife Jeremy (Jem) and Jezreel (Jez) Cruz. Jez and Jem come from different backgrounds (she grew up in a rural area while he grew up in the city), but they both love coffee!  They are eager to learn more about the coffee industry and how they can support both coffee-makers and coffee lovers.

Jem is a nurse practitioner, and Jez is a registered nurse. Jem is from Marikina City, while Jez was born in Vigan City and moved to Baguio City during her teenage years. The two met in Bakersfield, CA at the hospital where they both work and now are blessed with two beautiful children, Jayden (11) and Mia (7), who are excited to learn more about their roots.